Mr. Tony built a sustainable corporate culture based on morality, intelligence, and willpower 

Mr. Tony's endeavor to shape APO's culture on the foundations of morality, intelligence, and willpower has resulted in a sustainable corporate culture that not only drives the organization's success but also ensures the holistic development and fulfillment of its employees. These three pillars are intricately woven into APO's ethos, creating what Mr. Tony refers to as the "Red Thread,"  a thread that connects work and life, success and happiness.

At the heart of APO's culture lies the belief that work and life are not separate entities but are intertwined. This perspective emphasizes that personal growth and organizational value can be nurtured simultaneously. APOGROUP is more than just a workplace; it's a platform where every individual can explore their potential, contribute meaningfully to the organization and society, and in turn, experience happiness and success. Mr. Tony firmly believes that the purpose of work extends beyond mere financial gain or career advancement. Instead, it's a holistic journey encompassing life, work, learning, and happiness. This philosophy encourages employees to embrace each day with enthusiasm, as every day spent working is a day spent in joy and fulfillment

Morality

Central to APO's culture are the principles of morality that guide every member of the organization. Mr. Tony has established five core promises that embody ethical behavior and a strong sense of responsibility. These promises reflect the essence of honesty, accountability, dedication, humility, and continuous growth:

1. Completely Honest: Integrity is paramount, with no room for deceit or blame-shifting.
2. Discipline and Perseverance: APO's culture promotes diligence and resilience, avoiding complacency or wavering commitment.
3. Standing by Teammates: The organization encourages unity and support, promoting a spirit of loyalty and mutual assistance.
4. Humility and Lifelong Learning: A sense of humility drives a commitment to learning and improvement, eschewing comparison and complacency.
5. Always Improving and Innovating: Procrastination and discouragement are discouraged, replaced with a proactive stance towards progress and innovation.

Intelligence

The pursuit of intelligence is another cornerstone of APO's culture. A culture of continuous learning is fostered through practices like reading books twice a week, learning English, and listening to sermons. These activities not only contribute to personal growth but also enrich the collective intelligence of the organization, enhancing problem-solving abilities and fostering innovative thinking.

Willpower

Furthermore, Mr. Tony recognizes the significance of willpower in achieving one's potential. A disciplined routine is emphasized, starting with an early wake-up time of 5:45 am. Regular exercise, a daily commitment of 30 minutes, is encouraged, promoting physical well-being and mental resilience. The early morning routine and exercise contribute to increased productivity, focus, and overall well-being.

As a unique expression of willpower, APO holds internal running competitions, fostering camaraderie, friendly competition, and a shared commitment to physical fitness. These activities reinforce the values of determination, self-discipline, and a willingness to push boundaries.

Mr. Tony's vision and efforts have laid the foundation for APO's distinctive culture, underpinned by the principles of morality, intelligence, and willpower. This culture not only drives the organization's success but also shapes the lives of its members in profound ways. By intertwining work and life, nurturing ethics and personal development, and fostering intelligence and resilience, APO has become a model for a corporate culture that transcends conventional norms, leading to enduring success and genuine happiness.

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